The days of swaying shoppers through elaborate storefronts seem to quickly be comming to an end. Dramatically decreased customer acquisition costs and increased mass availability has contributed to an ever-growing mad dash over to online marketing in the business world. Today's window shoppers aren't going out and walking down Main Street to see what's out there; they're sitting down at their desktops or pulling out there cell phones while on the bus or at the dentist's office and doing Internet searches. This has expanded their reach far beyound the products and services offers in their local areas, allowing them to bargain shop with unprecedented ease and the welcome lack of in-person pressure.